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What is halal marketing?

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3 Answers

  1. rasoolhamzarao

    If it is according to shariah rules like there is no woman in ads, quality of product mention truly then it is halal

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  3. Rushna shah
    Muslim Writer

    Halal marketing refers to marketing practices that adhere to Islamic principles and guidelines, particularly those related to halal (permissible) and haram (forbidden) products and services in Islam. It involves tailoring products, advertising, and promotional strategies to meet the needs and preferences of Muslim consumers while ensuring compliance with Islamic laws.Key aspects of halal marketing may include:Halal Certification: Ensuring that products and services are certified as halal by recognized Islamic authorities.Halal Ingredients: Using ingredients and materials that are permissible in Islam and avoiding haram substances like pork or alcohol.Ethical Practices: Upholding ethical and fair business practices in line with Islamic values.Appropriate Advertising: Creating advertising and marketing materials that are respectful of Islamic cultural norms and values.Cultural Sensitivity: Understanding and respecting the diverse cultures and traditions within the Muslim consumer base.Halal marketing is not limited to food products but can extend to various industries, including finance, cosmetics, fashion, and travel, where companies aim to cater to the specific needs and preferences of Muslim consumers while adhering to Islamic principles.

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  4. Sultan Abu Muhammad Qureshi
    Muslim Writer

    What is a Market?

    • A market refers to a specific group of potential buyers or consumers who have a demand for a particular product or service.
    • It is a space, whether physical or virtual, where buyers and sellers interact to exchange goods, services, or information.
    • Markets can vary in size, scope, and characteristics, and they play a fundamental role in the economy by facilitating trade and economic activities.

    2. What is Marketing?

    • Marketing is a comprehensive process that organizations use to promote and sell products, services, or ideas to their target audience.
    • It involves activities such as market research, product development, branding, advertising, distribution, and customer relationship management.
    • The goal of marketing is to create awareness, attract customers, and generate sales.

    3. What is Halal Marketing?

    • Halal marketing refers to marketing activities that comply with Islamic principles and are permissible (halal) under Islamic law (Sharia).
    • It involves ensuring that products, services, and marketing practices adhere to halal standards, which may include avoiding alcohol, pork, interest-based financing, and other non-halal elements.

    4. What is PPC (Pay-Per-Click)?

    • PPC is a digital advertising model in which advertisers pay a fee each time one of their ads is clicked by a user.
    • It is commonly used in online advertising platforms like Google Ads, where advertisers bid on keywords, and their ads are displayed when users search for those keywords.
    • Advertisers are charged only when someone clicks on their ad, making it a cost-effective way to drive targeted traffic to a website.

    In summary, a market is a group of potential buyers or consumers, while marketing is the process of promoting and selling products or services to that market. Halal marketing adheres to Islamic principles, and PPC is a digital advertising model where advertisers pay per click on their ads.

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