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  1. Yes. Profit as a motive is permissible and encouraged, but it should not be the only motivation. The way a business is run in Islam is more important than profits. Like every other aspect of life, Islam encourages Halal Marketing. It provides guidelines on how business should be promoted according to the Islamic code of conduct and ethics. However, as with any business activity, it is important to ensure that it is conducted in a lawful and ethical manner. Islamic principles such as honesty, fairness, and responsibility must be upheld in all business dealings.